Our Story

I started this journey in 2018 after struggling to find safe, effective grooming products for my horse, Finnegan. With his sensitive skin, I was constantly battling issues like rubs, rain rot, and irritation, but nothing on the market seemed to provide real, long-term solutions, and many contained some pretty questionable ingredients.

While having a shiny coat and a thick tail definitely looks great, when it comes to my horse’s health, the benefits of maintaining his skin and coat go so much deeper. Simply put, healthy skin means a healthy horse, and thus the idea behind Purvida Healthy Horse was born.

So I teamed up with a group of experts, meticulous in sourcing the safest and most effective ingredients, to create real solutions to equine grooming problems and make quality products formulated with purpose, free from harsh chemicals, and designed to support skin health naturally.

Then, in 2023, my dog, Willow, became the next inspiration behind Purvida. After rescuing her, I saw firsthand how difficult it was to find safe, effective grooming products that didn’t contain harsh chemicals or unnecessary additives. Just like with horses, skin health is essential for dogs, and I wanted to provide pet owners with natural solutions they could trust. That’s when Purvida Paws was born—expanding our commitment to clean, science-backed grooming to our dogs.

At Purvida, we’re committed to keeping our hands, conscience, and formulas clean—using only safe, sustainable ingredients that work. Because our animals deserves the best, and so does the planet.

Thank you for being part of this journey!

- Amanda Lee,
Owner/Founder